kt@kerntoystudio.com ~ 510.669.9916
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Kern Toy
Professional History
PRINCIPAL, CREATIVE DIRECTOR — KERN TOY STUDIO • February 2007 – Present
Developed, designed and produced magazines, annual reports, packaging, miscellaneous publications, logos, corporate identity systems, websites, various collateral materials, books, presentations, signage. Project management, process improvement, cost estimation resource management. >> Client List <<
SENIOR ADJUNCT PROFESSOR, GRAPHIC DESIGN — CCA • September 1998 – Present
Senior Adjunct Professor of Graphic Design and Graphic Design faculty advisor. Courses taught in Illustrator, Photoshop, Indesign and Quark. Also taught courses in 2D Visual Dynamics in the First Year Program.
ASSOCIATE/SENIOR DESIGNER — ALTERPOP • November 2003 – January 2007
Designed, produced and implemented logos, corporate identity programs, brochures, signage, web sites, marketing materials, collateral materials. Planning, execution and process improvement for client publications, including scheduling, cost estimation, resource management, documentation.
DESIGNER/ART DIRECTOR — ICPLANET, INC. • August 2000 – November 2000
Designed and produced user interface site navigation icons, landing pages, secondary pages, web banners, and corporate collateral materials. Planning and process improvement for streamlining web development and review process.
DESIGNER/ART DIRECTOR — AUTODESK, INC. • July 1994 – August 2000
Art directed, designed, developed and produced product packaging systems, product marketing materials and promotional identity programs, tradeshows. Oversaw product launches, developed global corporate branding materials, developed global corporate design templates, and developed, implemented and maintained corporate design guidelines. Planning, execution and process improvement including scheduling, cost estimation, resource management, documentation.
DESIGNER — PRIMO ANGELI, INC. • January 1991 – June 1994
Designed and produced retail food packaging, pop displays, design standards manuals, clothing graphics, vehicle graphics, and promotional signage.
DESIGNER — DISCOVERY TOYS, INC. • July 1988 – June 1990
Designed, developed and produced corporate packaging systems and sales collateral materials, trade shows. Supervised production artists, art directed photography and illustration, made press checks, coordinated marketing and child development research.
FREELANCE DESIGNER/PRODUCTION ARTIST • September 1987 – June 1988
Designed, developed and produced corporate identity systems, books, brochures, logos, posters, publications. Clients included Akagi Design, Madeleine Corson Design, Paul Curtin Design and The Understanding Business.
DESIGNER — H.L. CHU & COMPANY (NYC) • August 1986 – September 1987
Designed and produced annual reports, corporate collateral materials, logos, books, brochures, posters.
FREELANCE PRODUCTION ARTIST (NYC) • January 1986 – August 1986
JONSON, PEDERSEN, HINRICHS & SHAKERY • September 1982 – September 1985
Assisted with projects, production, client services, client contact, office management, supply and resources management, photography research and contact, illustration research and contact, vendor contact and management, coordinated entries for shows and exhibitions, and worked with local and national design organizations.